{"id":216,"date":"2019-11-01T06:51:34","date_gmt":"2019-11-01T06:51:34","guid":{"rendered":"http:\/\/www.maco.jfn.ac.lk\/jbs\/?page_id=216"},"modified":"2019-12-23T04:47:02","modified_gmt":"2019-12-23T04:47:02","slug":"volume-6-issue-01","status":"publish","type":"page","link":"https:\/\/maco.jfn.ac.lk\/jbs\/volume-6-issue-01\/","title":{"rendered":"Volume 6 &#8211; Issue 01"},"content":{"rendered":"<p><strong>CONTENTS<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.maco.jfn.ac.lk\/jbs\/wp-content\/uploads\/2019\/10\/1.THE-EFFECT-OF-COMPETITIVE-AND-GREEN-MARKETING-STRATEGY-ON-DEVELOPMENT-OF-SMES.pdf\">THE EFFECT OF COMPETITIVE AND GREEN MARKETING STRATEGY ON DEVELOPMENT OF SMES<\/a><\/p>\n<p>Sathana, T. Velnampy &amp; S. Rajumesh\u00a0 1<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p><a href=\"http:\/\/www.maco.jfn.ac.lk\/jbs\/wp-content\/uploads\/2019\/10\/2.IDENTIFYING-THE-CONGRUENCE-AMONG-THE-PRESUMED-COMMUNICATED-AND-PERCEIVED-BRAND-POSITIONING-STRATEGIES.pdf\">IDENTIFYING THE CONGRUENCE AMONGTHE PRESUMED,\u00a0COMMUNICATED AND PERCEIVED BRAND POSITIONING STRATEGIES\u00a0OF INDIAN AUTOMOBILE BRANDS<\/a><\/p>\n<p>Saloni PawanDiwan &amp; B. S. Bodla<\/p>\n<p>\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/p>\n<p><a href=\"http:\/\/www.maco.jfn.ac.lk\/jbs\/wp-content\/uploads\/2019\/12\/EVERY-DAY-STUDENTS-IN-SCHOOLS-MATTERS-REASONS-FOR-NOT-ATTENDING-THE-SCHOOL.pdf\">EVERY DAY STUDENTS IN SCHOOLS MATTER\u2013REASONS FOR NOT ATTENDING THE SCHOOL: EVIDENCE FROM ADVANCED LEVEL\u00a0STUDENTS<\/a><\/p>\n<p>N. F. Shakira &amp; N. Kengatharan,<\/p>\n<p>\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n<p><a href=\"http:\/\/www.maco.jfn.ac.lk\/jbs\/wp-content\/uploads\/2019\/10\/4.CHALLENGES-OF-SUSTAINABLE-TOURISM-IN-ANCIENT-CITIES.pdf\">CHALLENGES OF SUSTAINABLE TOURISM IN ANCIENT CITIES: A CASE\u00a0STUDYBASED ON KANDY, SRI LANKA<\/a><\/p>\n<p>S.Sivesan<\/p>\n<p>\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n<p><a href=\"http:\/\/www.maco.jfn.ac.lk\/jbs\/wp-content\/uploads\/2019\/10\/5.AN-ECONOMETRIC-ANALYSIS-OF-IMPACTS-OF-EXCHAGE-REATES-IN-IMPORTS.pdf\">AN ECONOMETRIC ANALYSIS OF IMPACTS OF EXCHANGE RATES ON\u00a0IMPORTS: AN EMPIRICALSTUDYON SRI LANKAN CONTEXT<\/a><\/p>\n<p>Nisthar &amp; A. M. M. Mustafa<\/p>\n<p>\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n<p><a href=\"http:\/\/www.maco.jfn.ac.lk\/jbs\/wp-content\/uploads\/2019\/10\/6.NEWCOMERS\u2019-SOCIALIZATION-THE-PROACTIVE-BEHAVIOURS-SATISFACTION-AND-SOCIAL-INTEGRATION.pdf\">NEWCOMERS\u2019 SOCIALIZATION: THE PROACTIVE BEHAVIORS, SATISFACTION AND SOCIALINTEGRATION<\/a><\/p>\n<p>M. J. J. Kowsikka &amp; Robinson James<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CONTENTS &nbsp; THE EFFECT OF COMPETITIVE AND GREEN MARKETING STRATEGY ON DEVELOPMENT OF SMES Sathana, T. Velnampy &amp; S. Rajumesh\u00a0 1 &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; IDENTIFYING THE CONGRUENCE AMONGTHE PRESUMED,\u00a0COMMUNICATED AND PERCEIVED BRAND POSITIONING STRATEGIES\u00a0OF INDIAN AUTOMOBILE BRANDS Saloni PawanDiwan &amp; B. S. Bodla \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026. EVERY DAY STUDENTS IN SCHOOLS MATTER\u2013REASONS FOR NOT ATTENDING THE SCHOOL: EVIDENCE FROM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-216","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/pages\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":9,"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/pages\/216\/revisions"}],"predecessor-version":[{"id":228,"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/pages\/216\/revisions\/228"}],"wp:attachment":[{"href":"https:\/\/maco.jfn.ac.lk\/jbs\/wp-json\/wp\/v2\/media?parent=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}